Arsenal are expected to earn more than £15 million per season from a long-term contract with Sobha, sources have told Football Insider.
The Gunners announced on Friday (2 February) that they had struck a deal with a Dubai-based real estate firm.
The agreement includes naming rights to Arsenal’s training ground, now called Sobha Realty Training Centre, as well as sleeve sponsorship for the club’s training kits.
Well-informed sources claim that the contract will be worth more than £15 million per season to Arsenal, making it one of the most lucrative commercial contracts at the club.
Football Insider revealed last month that senior Arsenal officials travelled to Dubai in January with the first team to work on several commercial contracts.
It is understood that the deal between Arsenal and Sobha was finalised during a week-long training camp in the United Arab Emirates last month.
The deal with Sobha joins Arsenal’s growing list of global partners, with the North London club having signed eight commercial contracts since the end of the 2023-24 season – more than any other Premier League club.
As revealed by Football Insider, Stan Kroenke, along with his son Josh, vice-chairman Tim Lewis and chief commercial officer Juliet Slot, has spearheaded a directive to improve the club’s commercial performance.
In the 2022-23 season, the Gunners recorded £166 million in commercial revenue, but that figure is set to rise due to a number of off-field deals.