Leeds United have secured a further three-year extension to their partnership with consumer electronics and home appliance giant, Hisense.
The collaboration, which began in the 2020/21 season, will see Hisense continue as an Official Partner of the club, with their UK headquarters based in Leeds.
As part of the renewed deal, Hisense’s branding will remain prominently displayed on the iconic Jack Charlton East Stand. The stand, which was renamed in honour of the late Leeds United legend in 2020, will continue to feature the Hisense logo throughout the duration of the partnership.
Leeds United and Hisense will work closely together on various brand activations designed to boost brand visibility and create exclusive offers for fans across a range of Hisense products.
One of the key initiatives of the partnership will be the launch of a LUTV app on the Hisense VIDAA Smart TV platform, providing supporters with easier access to Leeds United content.
Additionally, there will be further integration of Hisense products at both Elland Road and the Thorp Arch Training Ground, enhancing the fan experience both in the stadium and at home.
Arun Bhatoye, head of marketing for Hisense UK, expressed his enthusiasm for the extended partnership, stating: “Leeds United is a very special football team and we’re incredibly proud to extend our partnership with a club that is at the heart of a vibrant and passionate community.
“This ongoing collaboration highlights our dedication to sports partnerships, especially following the success of UEFA EURO 2024, where Hisense was an official partner. It also presents a fantastic opportunity to connect with fans in fresh and innovative ways – enhancing their viewing experience both in the stadium and at home.
“The club embodies passion, resilience, commitment to excellence and attention to detail – all things that resonate directly with Hisense across our range of categories – from refrigeration through to 100” premium Mini LED TVs.”
Morrie Eisenberg, chief operating officer at Leeds United, also welcomed the extension of the partnership, saying:
“We are delighted to see Hisense extend their partnership with the club for another three years. Alongside their high-profile branding on the Jack Charlton East Stand, the club are excited to work closely with Hisense on more partner activations and other brand awareness campaigns to help support their growth.
“Hisense is a world-renowned brand in the electronics and home appliance sphere, and we are thrilled to help maintain their strong connection to football. We’re looking forward to continuing our journey alongside them.”