Celtic’s young talent Bruno Davidson has decided to leave football behind to focus on building his fashion business.
The 20-year-old made 67 appearances for the club’s B team, scoring eight goals and providing the same number of assists.
Despite never breaking into Celtic’s first team and having a contract that ran until the end of the current season, Davidson has chosen to step away from the sport entirely to launch his own fashion label, ‘Bruno Narducci’.
On Friday evening, he took to Instagram to share his decision: “I’m excited to finally share that I’ve made the decision to step away from football to fully pursue my passion for fashion and launch my own clothing brand,” he said.
“This has been in the works for a while, but the time feels right to announce it now. For those who know me, you know this isn’t a sudden shift, my decision was made over a long period of time and was well thought out and planned.
“This is something I’ve been passionate about for years, and now I’m ready to take that next step.
“A huge thank you to Celtic for the memories, the friendships, the experiences and the lessons that shaped me.”
Bruno Narducci is scheduled to launch on Sunday, March 16 at 5pm.
Davidson was inspired to pursue this venture in honor of his grandfather, Pasquale Narducci, who moved to Toronto in the 1950s: “In 1977, he founded Narducci Clothiers in Toronto, a young Italian immigrant trying to carve out a life,” he said (brunonarducci.com).
“His work was never just about making clothes—it was about craftsmanship, relationships, and perseverance in a new world. Back then, clothing wasn’t just fabric and thread, it was a symbol of identity and personal detail.
“I’ve spent the last while reflecting on his journey, imagining what it must have been like to arrive in Toronto as a 20-year-old kid with nothing, stepping into a world where everything was different, including the language, yet his hands still knew how to create. That relentless dedication to his craft and his family is what shaped me.
“Now, in 2025, I proudly carry forward his vision under the name Bruno Narducci.
“In a time where true craftsmanship and attention to detail feels rare, we remain rooted in the principles that built this name, every piece crafted with intention, with love and with the same devotion my Nonno put into his work.
“This is more than a brand, it’s a bridge between generations.”