Daniel Levy is rapidly turning Tottenham Hotspur into a commercial hub.
Since the Spurs moved into their new home, the North London club has hosted several high-profile events.
It’s hard to imagine the old White Hart Lane hosting Beyonce, the Red Hot Chilli Peppers or any NFL/Boxing events, but Tottenham Hotspur is capable of anything.
The club’s decision to make this move is certainly paying off, at least from a financial point of view.
It was recently announced that Spurs have become London’s highest revenue club, and a large part of that revenue will be generated in 2022/23 from external events hosted by the N17 Stadium.
According to these figures, the club shows no signs of slowing down after announcing on Tuesday 13 February, via its official X account, that Pearl Jam will take to the stage at Tottenham Hotspur Stadium on Saturday 29 June.
As the music continues to doom under the famous golden cockerel, how much do Levy and Spurs have to gain?
Tottenham is getting richer:
Many fans have had problems with Levy in recent years, but it is clear to all that when it comes to off-field activities, few are better than the Spurs chairman.
Of all the outside events Tottenham has hosted, Beyonce’s five nights have probably been the most lucrative.
According to My London (2 February 2023), tickets to see the megastar ranged from £56.25 to £2 400 for the most prestigious seats in the auditorium.
Although most Beyonce fans would pay somewhere between £56.25 and £200 rather than £2,400, this would still represent a huge financial success for all involved.
According to the Daily Mail (25 January), a staggering 238 000 fans turned up in north London during the five nights Beyonce was in town, an average of 47 600 per night.
If each ticket were sold at the minimum price of £56.25, each night would bring in £2.6 million, but if you take into account the higher prices of tickets, merchandise and food and drink sales, the figure is much higher.
Of course, all that money would not be going to Tottenham alone, but it would certainly leave them with a tasty slice of the pie.
Pearl Jam may not play for five nights and may not be as attractive to today’s audiences as Beyonce, but they will certainly be able to put on an outstanding sell-out event.
And, judging by the numbers Beyonce has achieved in London, even one sold-out night at Tottenham Hotspur is enough to generate millions of dollars.